Wendy's, Whataburger, and others react to IHOP name change

MGN Online Image Id: 420719 6/11/2018

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IHOP recently changed its iconic name to IHOb revealing that the new consonant stands for "burgers."

The name change accompanies a line of new burgers at the chain, which is known for breakfast dishes like rainbow sprinkle-filled "cupcake pancakes" and classic buttermilk pancakes. The chain is shifting its emphasis to seven new "steak burgers," which include a cowboy burger with onion rings and bacon and a "mega monster," which is IHOb's answer to McDonald's Big Mac.

"Everyone knows that IHOP makes world-famous pancakes, so we felt like the best way to convince them that we are as serious about our new line of Ultimate Steakburgers as we are about our pancakes was to change our name to IHOb," said Brad Haley, chief marketing officer for IHOb restaurants, said in a statement.

IHOP seems to be hedging its bets by saying the IHOb name is "for the time being," suggesting the effort may be more of a marketing ploy rather than a true rebranding campaign.

Social media has reacted accordingly:


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