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The "Magic of Storytelling" Campaign

(KNOE)
Published: Feb. 20, 2020 at 7:54 AM CST
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Disney is encouraging everyone to take a "shelfie" (selfie with a book or book shelf), in honor of its Magic of Storytelling campaign. The goal is to donate up to one million books to students and educators in need.

For every shelfie that's posted on Twitter or Instagram between January 13 to March 31, 2020 with #MagicOfStorytelling, Disney will donate a book to First Book.

First Book is a nonprofit organization that aims to create equal access to education.

KNOE is participating in the Magic of Storytelling campaign, with the goal of donating 500 books to Ouachita Parish Schools and 500 books to Monroe City Schools.

The video above shows how teachers at Sallie Humble Elementary are training students to be strong readers, and will further emphasize why the Magic of Storytelling campaign is a worthy cause.

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