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Louisiana, New Orleans officials eye Chinese tourism

Photo: New Orleans Jazz & Heritage Festival / MGN
Photo: New Orleans Jazz & Heritage Festival / MGN(KNOE)
Published: Jan. 19, 2017 at 9:08 AM CST
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A joint effort by the New Orleans Convention and Visitors Bureau and the Louisiana Office of Tourism is aimed at bringing more Chinese tourists to Louisiana.

The two agencies on Wednesday announced the hiring of China-based East West Marketing Corporation to support the effort.

In a news release, the agencies said the Chinese travel market is the fastest growing inbound travel market to the United States. They said their move to take advantage of the growing market is crucial to increasing international travel to New Orleans and the rest of the state, as well as the South.

East West Marketing Corporation's efforts are to include support for public relations, consumer marketing, and social media promotions.