"Dad bod" fanny packs are in the works

Courtesy: CNN, Dadbag.com
Courtesy: CNN, Dadbag.com
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(CNN) - A London artist is seeking production partners on a bizarre new men's fashion accessory - the "Dadbag".

The Dadbag is a fanny pack that resembles a pudgy, hairy belly.

The artist says he wanted a "dad bod" but was concerned about the health issues - so he created the wonderfully weird concept.

The bag will come in a multitude of skin tones and "belly hair styles".