New ‘Click-to-Cancel’ rule should help consumers cancel subscriptions

MONROE, La. (KNOE) — If you’ve ever struggled to cancel a subscription, you’re not alone.

Beginning July 14, 2025, the Federal Trade Commission’s “Click-to-Cancel” rule will go into effect, making it easier for consumers to end recurring subscriptions and memberships.

According to the Federal Trade Commission, the rule prohibits sellers from:

• Misrepresenting any material fact made while marketing goods or services with a negative option feature
• Failing to clearly and conspicuously disclose material terms before obtaining a consumer’s billing information in connection with a negative option feature
• Failing to obtain a consumer’s express informed consent to the negative option feature before charging the consumer
• Failing to provide a simple mechanism to cancel the negative option feature and immediately halt charges.

The “Click-to-Cancel” forces sellers to make it easy for consumers to cancel their subscriptions online.

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