New state-wide coffee trail to go through El Dorado

Published: Jul. 28, 2021 at 7:09 AM CDT
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EL DORADO, Ark. (KNOE) - Main Street Arkansas is launching the first and only state-wide coffee trail. PJ’s Coffee in downtown El Dorado will be represented in the coffee trail.

The coffee trail will begin September 29, very close to national coffee day. Main Street Arkansas says coffee shops have become a symbol of downtown vitality, culture and sense of place. So, they wanted to create a trail to encourage business and tourism as well as celebrate their place in historic downtowns.

The group will travel to shops across the state in their coffee trail to learn more about their businesses.

“Main Street El Dorado is part of the Heritage Parks and Tourism Department so it works out well that this program is going to be part of Arkansas tourism, so there’s going to be 40 cities across the state and there are some cities that have a couple more locations for stops, so there’ll be a few more stops than that. We’re super excited that PJ’s coffee and El Dorado is going to be one of the stops,” Main Street El Dorado executive director Beth Brumley said.

The group hopes this will help bring back lost revenue due to a decrease in tourism and traveling because of the COVID-19 pandemic. PJ’s Coffee in El Dorado was greatly impacted throughout 2020.

“PJ’s wasn’t even able to be open. They, of course, followed Louisiana guidelines which were actually were all stricter than Arkansas. When they did open, even remotely, it was curbside or so they would bring it out to you. There was no real coming indoors or tables and chairs. This is kind of a big hangout for El Dorado. People come here and have meetings. They use the wifi. They meet socially. It was a big, big hindrance to not be able to get together,” Brumley said.

PJ’s owner says they’re excited to get back to normal with live music on the weekends.

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