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NELA groups work to reduce underage drinking

Updated: Jun. 11, 2021 at 11:04 AM CDT
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MONROE, La. (KNOE) - Two groups are coming together to reduce underage drinking. ULM’S Chapter of Pi Sigma Epsilon is working with the Northeast Delta Human Services Authority to create a new awareness campaign.

Drinking alcohol has become normal for some underage young adults but the consequences could be deadly.

“So young drivers, ages 16 to 20, are more likely to die in a car crash than any other age, which is something that really shocked me,” Helen Davila, ULM Marketing Student said.

According to the CDC, alcohol causes young adults to perform poorly in school. It also changes brain development, which has lifelong effects. Helen Davila says the campaigns will spread this message.

“So I think it’s important because of all the consequences that can come with underage drinkings, such as car accidents, fighting, anything financial. So like DUI’s that you can get from underage drinking. The mental toll that it can take on people, depression, failing grades with school stuff and physically as well,” she said.

She says the underage drinking campaign allowed them to be creative. The marketing team created web graphics, TicTok videos and they will have billboards.

“I know that the students really worked hard on getting correct statistics, trying to really understand the focus of this marketing campaign to make sure we’re putting out the proper content and something that’s going to resonate with those underage students,” Melissa Kiper, the ULM Instructor of Marketing said.

Officials say the students gained experience that could help them launch their careers. Now, they have hands-on experience in marketing.

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