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United Way of NELA seeking donations amid trying year

The United Way of Northeast Louisiana projects they will lose $953,000 in campaign funds in...
The United Way of Northeast Louisiana projects they will lose $953,000 in campaign funds in 2020 due to challenges brought upon by the pandemic.(Source: KNOE)
Published: Nov. 10, 2020 at 5:24 PM CST
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MONROE, La. (KNOE) - The United Way of Northeast Louisiana needs your help now more than ever.

The organization is calling for more donations due to the financial challenges this year. President Janet Durden projects they will lose $953,000 in campaign funds in 2020.

“Now more than ever people have used United Way and are relying on it. That’s why now more than ever we need the public to step up and be a part of supporting the services that mean so much on a yearly basis,” Durden said.

In 2019, 82% of total campaign funds came from workplace giving–these were people who gave every month by payroll deduction. With so many businesses affected this year, United Way’s financial stability is at stake as well.

“Some companies have reduced the amount of income their people are drawing and so many companies have suffered as a result of this. So, United Way giving is still occurring but it’s coming in much less in some places because of the downsizing that’s occurred,” Durden said.

But all hope is not lost.

Over 40 community programs and initiatives rely on a portion of their funding to help serve the local community. Additionally, 98% of all dollars raised in Northeast Louisiana stays in Northeast Louisiana.

With the continued help of others, Durden believes they can continue this mission.

“Even though we have such great support coming from so many workplaces and individuals, we thought it was important for the community to know that it’s not too late to jump on board and be a part of United Way of Northeast Louisiana’s services to this community,” Durden said.

To learn more about United Way of Northeast Louisiana’s current work in the community or to make a donation, visit unitedwaynela.org or contact Janet Durden by emailing jdurden@unitedwaynela.org.

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