COVID-19 pandemic creates new opportunities for small business owners

Small business owners look at different opportunities to stay afloat amid the coronavirus pandemic
Published: Jul. 22, 2020 at 10:45 PM CDT
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MONROE, La. (KNOE) - Small businesses have suffered tremendously due to COVID-19.

When the pandemic started, Mechelle Masters thought her days as a small business owner were over.

“It was a shock because it happened so quickly,” said Masters.

Masters is a co-owner of spa and massage parlor Chakra Calm in Monroe.

Her business, along with places like tattoo shops and hair salons were never considered essential and were forced to shut down.

With bills pilling up and a family to support, Masters got creative.

“I feel like my best ideas come from when I’m backed in a corner and panic sets in and I definitely had to figure out what I could do to remedy this situation and to survive,” said Masters.

Masters and her business partner Lara Weathers took a hobby and created The Yeasty Girls.

The two make bread from scratch, and leave the fresh loaves tied to customers’ doorknobs.

“She came up with it pretty quick and I think we sold our first loaf on March 17 and it kind of blew up from there,” said Weathers.

In the age of social distancing, the two felt this was the safest bet they could make.

And even when the spa reopens, the two hope to keep the dough rolling on this new business.

“I know I’m just one of many businesses that were born out of COVID-19 and being one of those people worried where their next stream of income would come in,” said Masters.

You can check out The Yeasty Girls by visiting their Facebook Page here.

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