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DAYTONA Rising Welcomes CommScope as First Technology Partner in Expanding "We Built Daytona" Marketing Platform

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SOURCE Daytona International Speedway

CommScope will Upgrade and Future-Proof the Network Infrastructure for DAYTONA Rising

DAYTONA BEACH, Fla., Aug. 27, 2014 /PRNewswire/ -- Daytona International Speedway (DIS) today announced CommScope, Inc., a global leader in infrastructure solutions for communications networks, has become the first technology partner in the expanding "We Built Daytona" marketing platform supporting the unprecedented $400 million DAYTONA Rising redevelopment project.

CommScope will deploy a new communications infrastructure at DIS providing the facility with the bandwidth and flexibility to offer services that will enhance a fan's experience, as well as improve stadium operations. 

The "We Built Daytona" platform is designed specifically for partners involved in the construction of DAYTONA Rising and enables them to showcase their involvement through a marketing presence (once their role in the project begins). Financial terms of the agreement were not disclosed.

"We're thrilled to welcome CommScope to our 'We Built Daytona' roster of partners, and we are especially honored to recognize them as the first technology partner for the platform," said DIS President Joie Chitwood III. "This new infrastructure from CommScope will give us the ability to deliver leading technology services and functions to fans and staff as DIS becomes the world's first motorsports stadium."

CommScope will deploy approximately 220 miles of SYSTIMAX® GigaSPEED XL® Category 6 cable, 50 miles of TeraSPEED® single mode fiber optic cable and all terminations supporting digital signage and way-finding, more than 1500 HD displays, synchronized stadium-wide messaging, Wi-Fi connectivity in social areas, and an enhanced audio experience. This upgrade to DIS will offer the same amenities that sports fans have come to expect in stadiums and arenas around the country.

For stadium operations staff, the new infrastructure will enable DIS to provide critical security measures such as high resolution security cameras, HVAC control, lighting control, and other fire and life safety services.

"Daytona International Speedway is an American icon, and we are excited that CommScope will be a part of its transformation," said Kevin St. Cyr, senior vice president of Enterprise Solutions, CommScope. "The advanced connectivity solutions that we will put in place will ensure that DIS can support the needs of racing fans in 2016 and beyond."

In addition to the immediate new services CommScope's communications solutions will support, it will also allow DIS to grow with the changing times as necessary. The new network infrastructure will provide a future-proof capability, enabling DIS to offer future services such as Ultra HD support and Wi-Fi throughout the property, without any additional upgrades.

CommScope joins five other companies aboard the "We Built Daytona" platform, including Kingspan, a market leader in sustainable building product technology; USG Corporation (NYSE:USG), a leading building products company; Sherwin-Williams, an industry leader in the development of technologically advanced paint and coatings; Big Ass Fans, a ceiling fan design and engineering company; and ROSSETTI, an award-winning architectural design and planning firm that is leading the master planning of the DAYTONA Rising project.

Following construction, CommScope will receive special recognition as a "We Built Daytona" partner within the facility, along with corporate hospitality opportunities for entertaining guests during major events.

About DAYTONA Rising
DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or "injectors," will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or "neighborhoods," along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests. DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey.

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods.

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan "Big House" and the Rose Bowl.

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame, Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.

Race fans can follow the progress of the DAYTONA Rising project by visiting www.DAYTONARising.com and connecting with Daytona International Speedway on Twitter, Facebook and Pinterest. Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. Visit www.daytonainternationalspeedway.com/tours or the Speedway Ticket and Tours Building for more information.

For tickets and more information on Daytona International Speedway events, visit www.daytonainternationalspeedway.com or call 1-800-PITSHOP.

About Daytona International Speedway
Daytona International Speedway is the home of "The Great American Race" - the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention - as well as the largest audience in motorsports - the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of "World Center of Racing." In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.

About CommScope
CommScope (www.commscope.com, NASDAQ: COMM) has played a role in virtually all the world's best communication networks. We create the infrastructure that connects people and technologies through every evolution. Our portfolio of end-to-end solutions includes critical infrastructure our customers need to build high-performing wired and wireless networks. As much as technology changes, our goal remains the same: to help our customers create, innovate, design, and build faster and better. We'll never stop connecting and evolving networks for the business of life at home, at work, and on the go.

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