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New Jersey CEO Inducted Into National Direct Response Hall of Fame

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SOURCE TeleBrands


FAIRFIELD, N.J., May 16, 2014 /PRNewswire/ -- In recognition of a 30-year-plus career of excellence in the Direct Response Television (DRTV) marketing industry, AJ Khubani, president and CEO of TeleBrands Corp., has been elected to National Direct Response Hall of Fame.

Response Magazine which curates the Hall of Fame, cited Khubani and TeleBrands with bringing hundreds of "As Seen on TV" products to market, many among the most famous and best-selling the world has ever seen, including the PedEgg, Pocket Hose Ultra, Ankle Genie, Hurricane Spin Mop and Wow Cup. In 2013, he launched TeleBrands Press and has sold more than 2.5 million copies, with the latest release Dump Cakes.  

Khubani was the first DRTV marketer to open major retailers' doors to DRTV products. He started that process in 1987 when he convinced a buyer at Herman's Sporting Goods to carry AmberVision Glasses, which had been selling well on television. An initial test of 200 quickly turned into an order for 20,000. As a result of the retail placement and a need for consumer packaging, Khubani created the now-iconic, red "As Seen on TV" logo which adorned the boxes and was so successful, it has been used repeatedly since.

"This is a wonderful industry, composed of great people who are full of innovation, energy and drive to succeed. I am flattered that the Hall of Fame chose me for this honor. I am accepting it on behalf of my wonderful team at TeleBrands who has made our company so successful," said Khubani.

AJ was named "Vendor of the Year" by both Target and CVS Pharmacy, an honor of excellence bestowed on less than 1% of all consumer product companies and is the sponsor of the Montclair State University (NJ) Feliciano School of Entrepreneurial Studies as well as the co-creator of the Princeton University Entrepreneurial Engineering program. 

TeleBrands has grown into an award-winning global empire and leader in the DRTV industry, launching more innovations than any other marketer in history, selling hundreds of millions of "As Seen on TV" products over its 31-year history. TeleBrands' products are sold through major retail chains worldwide in over 120 countries across the globe.

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