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The considerable growth experienced by adhesive.co in 2013 illustrates the increasing importance for ecommerce merchants to drive new customers and effectively compete against Amazon
SCOTTSDALE, Ariz., Jan. 23, 2014 /PRNewswire/ -- adhesive.co saw significant growth during 2013, expanding to include 10,000-plus merchants by the end of the year. This growth is in direct relation to the need for ecommerce merchants to compete against Amazon effectively, and drive new customers to their websites. In fact, Amazon might be the only true competition for today's ecommerce companies.
In 2013, ecommerce grew to $419 billion in North America and $1.2 trillion worldwide according to eMarketer. By 2016, those numbers are expected to exceed $580 billion and $1.8 trillion respectively. This rapidly expanding market sees considerable competition – ecommerce providers are competing against each other, but more importantly, they're battling against online giant Amazon. In order to drive new traffic, ecommerce companies need new solutions, which is exactly what adhesive.co provides.
This data is exclusive to the adhesive co-op database, and will never be sold to a third party. It's solely for the use of adhesive advertisers, allowing them to capitalize on shared information. Additionally, participation in the co-op is completely voluntary.
One of the most interesting factors in adhesive's success, beyond the company's unique marketing solutions for ecommerce sites, is the firm's culture and flat organizational structure. adhesive's culture is one of "freedom, responsibility and performance", geared to create a fun working environment while simultaneously delivering results.
When asked about the milestone growth and what the future might hold, adhesive's Patrick Schwind replied, "We've seen some amazing growth in 2013, driving sales for our clients and providing a unique set of offerings to help them deliver growth. We look forward to continuing that growth and providing further assistance and success through 2014 as well."
About adhesive.co: adhesive is an online advertising co-op. The company's private data cooperative allows advertisers to share their first-party audience data and build targeted campaigns for prospecting new customers. adhesive advertisers have access to fresh, exclusive data that will never be sold to a third party. Product features include creative production, full-service account management and detailed reporting.
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