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WoMI's Innovative Approach to Voice of the Customer Analytics Recognized
ANN ARBOR, Mich., Jan. 8, 2014 /PRNewswire/ -- ForeSee (www.ForeSee.com), the global leader in technology-driven customer experience analytics, has earned a CEO World Award in the New Products, Upgrades and Innovations category for its innovative Word-of-Mouth Index (WoMI) metric, the first measurement that evolves the simplicity and ease of Net Promoter Score (NPS) to add the accuracy and actionability executives need to make sound business decisions.
The prestigious CEO World Awards recognize the world's best in leadership, innovation, organizational performance, new products and services, CEO case studies and customer satisfaction programs from every major industry in the world. More than 30 judges from a broad spectrum of industries participated in the program, and their average scores determined 2013 CEO World Award winners.
In May, ForeSee introduced its Word-of-Mouth Index (WoMI) as an evolution of Net Promoter Score (NPS), which has become the de facto measure of customer loyalty for many organizations. Because NPS fails to distinguish between positive and negative word-of-mouth, ForeSee created WoMI to more accurately measure customers' likelihood to recommend and/or detract from a brand to provide a more precise and actionable measure. WoMI builds on NPS, but is designed to address today's more complex word-of-mouth measurement challenges. It still offers business leaders a single metric for their dashboards and incorporates a NPS score for those who need consistency, but it is based on more sophisticated analytics that enable executives to more accurately evaluate the customer experience across the organization as part of a comprehensive measurement system.
"Winning a CEO World Award for WoMI substantiates our leadership in the evolution of customer experience analytics," said ForeSee CEO Larry Freed. "When it comes to omnichannel customer experience measurement, we're far ahead of the curve. We precisely capture the voices of customers - both promoters and detractors - which is critical for making accurate business decisions that impact financial performance."
Earlier this year, ForeSee CEO Larry Freed published Innovating Analytics: Word of Mouth Index - Use the Next Generation of Net Promoter to Increase Sales and Drive Results, which explains the science behind the creation of WoMI as an evolution of Net Promoter Score.
About the CEO World Awards
The CEO World Awards are an annual industry and peers recognition program honoring CEOs and companies of all types and sizes in North America, Europe, Middle-East, Africa, Asia-Pacific, and Latin-America. The Annual CEO World Awards is part of the SVUS Awards recognition program from Silicon Valley in the United States of America, which also includes Consumer World Awards, Customer Sales and Service World Awards, Golden Bridge Business and Innovation Awards, Globe Fastest Growing Private Companies, Info Security's Global Excellence Awards, Network Products Guide's Hot Companies and Best Products Awards, Pillar Employee Recognition World Awards, PR World Awards, and Women World Awards. Learn more about the CEO World Awards at www.ceoworldawards.com
As a pioneer in customer experience analytics, ForeSee continuously measures satisfaction across customer touchpoints and delivers critical insights on where to prioritize improvements for maximum impact. Because ForeSee's superior technology and proven methodology connect the customer experience to the bottom line, executives and managers are able to drive future success by confidently optimizing the efforts that will achieve business and brand objectives. The result is better business for companies and a better experience for consumers. Visit www.foresee.com for customer experience solutions and original research.
For more information contact:
Sarah Allen-Short, 734-327-3852
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