Ice cream makers making sweet stop in October - KNOE 8 News; KNOE-TV; KNOE.com |

Ice cream makers making sweet stop in October

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ULM ULM

MONROE, La. (KNOE 8 News) - Ice cream enthusiasts will be treated with a visit by Ben and Jerry's creators, as they'll make a sweet stop at the University of Louisiana-Monroe.

Since 1978, Ben Cohen and Jerry Greenfield have combined unique ice cream flavors such as the potato chips and fudge creation called "Late Night Snack," inspired by Jimmy Fallon and his Late Night talk show. This flavor, along with many others, helped catapult the entrepreneurs—more popularly known as Ben & Jerry's Ice Cream—to the forefront of people's minds and freezers. This fall, the duo will tell their story at the University of Louisiana at Monroe.

Ben and Jerry are the 2013 ULM Lyceum Series speakers. Their presentation, which is open to the public, will begin at 7 p.m., Thursday, Oct. 24, in Brown Auditorium.

In 2000, the entrepreneurs sold their original $12,000 investment business for $325 million. ULM President Dr. Nick J. Bruno views the visit as an opportunity to highlight the positive aspects of business ownership.

He said, "In a region where small businesses thrive, it is a great opportunity to host two men whose small business evolved into a multi-million dollar enterprise. Ben and Jerry are business icons, and we are excited to have them speak to students and the community about their lives, business, and triumphs."

Tickets will be available for purchase at ulmtickets.com, at a later date. Student tickets cost $2 with a ULM ID. Tickets for the general public are $25, and patron party tickets are $50.

On the day of their arrival, Cohen and Greenfield will conduct a master class for business majors, followed by the Patron Party, at 5 p.m., in the ULM Library Conference Center.

ULM Vice President of Student Affairs Dr. Wayne Brumfield said, "We are honored to host two successful businessmen for this year's Lyceum. Their expertise in entrepreneurship will help our students succeed and learn by these prominent examples."

Initiated in 2003, ULM's Lyceum Series promotes intellectual exchange among ULM students, faculty, staff and the community. Since that time, authors, political pundits, journalists, captains of industry, movie and TV celebrities, as well as other notable personalities have participated in ULM's Lyceum Series.

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