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Accelerating Sales: Building a Plan for Profit

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MONROE, La., (KNOE 8 News) - The Louisiana Small Business Development Center at the University of Louisiana at Monroe, in partnership with the Monroe Chamber of Commerce and West Monroe West Ouachita Chamber, presents "Accelerating Your Sales: Build a Plan for Profit," March 5 - April 16, at Col. William T. Hemphill Hall, located on the ULM campus. This workshop series is limited to the first 20 registrants.

There is a $125 fee to attend, which includes course materials and light refreshments. To register for the workshop, visit www.lsbdc.org/ulm or call 318-342-1224. Full payment in advance is needed to reserve a spot. Checks should be mailed and made payable to the LA SBDC, 700 University Ave., Monroe, LA 71209.

"Accelerating Your Sales" is a high-impact, interactive training series designed to help small business owners formulate a game plan to improve sales and gain a competitive edge. This workshop is specifically designed for existing businesses, and over the course of four sessions, attendees will learn new and innovative strategies for increasing sales and profitability.

"Our goal is to help businesses position themselves for greater success" said Mary Lynn Wilkerson, LSBDC State Director. "We will teach them new strategies for attracting new customers as well as how to identify their best customers and attract more customers like them."

Existing businesses often express to LSBDC consultants that sales and marketing are most important and critical to the success of their business. It is also the area that businesses request assistance with the most. According to Wilkerson, "How do I increase my sales?" is the leading question asked by small businesses. "This workshop is designed to answer that question and help small businesses implement a plan," she said.

After completing this course, small business owners will walk away with a nine month strategy that they can immediately apply to their business operations.

Accelerate Your Sales is designed and conducted by Tom DeNardin, Management Instructor at ULM and owner of DRDS Solutions—a management and marketing strategies company. DeNardin is a past recipient of the Top 100 award for marketing executives in the United States, awarded by Advertising Age, the nation's leading marketing and media magazine.

After this 12-hour workshop series, participants will be able to effectively:

  • Identify and focus on key customers and business opportunities
  • Use demographic data to increase sales
  • Market your business to achieve optimal results
  • Promote your business without breaking the bank
  • Drive sales using social media and new technologies

Workshop dates and times are as follows:

March 5: 6- 8:30 p.m.
March 19: 6- 8:30 p.m.
April 6: 8:30 a.m. – 12:30 p.m.
April 16: 6- 8:30 p.m.

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