Chocolate that's good for you? - KNOE 8 News; KNOE-TV; KNOE.com |

Chocolate that's good for you?

Posted: Updated:

New Orleans, LA - New Orleans biotechnology company, Theodent™, is giving kids around the world a great new reason to smile: chocolate-flavored toothpaste.  The company will unveil its new Theodent™ Kids chocolate-flavored toothpaste on Friday, Feb 1.

Theodent™ Kids will be available on the company's website, http://www.theodent.com/ beginning Feb. 1 and in select Whole Foods Markets beginning March 4. It sells for $9.99.

Theodent™ Kids actually tastes like chocolate, is fluoride-free and has the same cavity fighting properties as regular Theodent™, which contains Rennou™, a propriety extract from chocolate that strengthens tooth enamel.  The original Theodent™ classic toothpaste has a cool and mild minty flavor, however, Theodent™ Kids actually tastes like chocolate yet still fights cavities.

"We gave the kids exactly what they asked us for.  There was an overwhelming demand for a chocolate-flavored Theodent™, so we went back to the lab to develop Theodent™ Kids, specifically formulated for young mouths," says Theodent™ President and Chief Executive Officer Arman Sadeghpour, PhD.

Theodent™ introduced its revolutionary cocoa-based toothpaste a year ago. "Now we have the best of both worlds – a toothpaste with an active ingredient derived from chocolate that tastes like chocolate as well," Dr. Sadeghpour said.

Theodent™ Kids is gentler than Theodent™ Classic and its luxury counterpart Theodent™ 300.  "Children have more sensitive palates. Their enamel tissue is softer and not as mineralized so they don't need the stronger cleansing that adult enamel does," he said.

"Theodent Kids is safe enough for children to ingest. The same cannot be said of controversial fluoride which is unsafe for consumption in large quantities," said Theodent Chief Scientific Officer Tetsuo Nakamoto, DDS, Ph.D., whose team developed Theodent's active ingredient, Rennou™. Rennou™ causes the calcium and phosphorus that is contained in human saliva to stimulate new enamel growth.  Rennou™ was discovered by a team of New Orleans researchers who found that it catalyzed the growth of microscopic unit crystals of the tooth enamel to grow larger, resulting in significantly stronger teeth. Dr. Sadeghpour confirmed that the cocoa extract was even more effective than fluoride on human teeth as part of his doctoral research at Tulane University. The technology is patented and available only in Theodent™ oral care products.  

The launch of Theodent™ Kids toothpaste coincides with the American Dental Association's National Children's Dental Health month.  Theodent™ is introducing its new children's toothpaste with an educational dental program for a group of New Orleans school children on Friday, Feb. 1.  Dr. Glenn Glass and famed children's author Sheila Booth-Alberstadt, will educate elementary school children on proper dental hygiene. The children will receive Theodent™ Kids toothpaste and other oral hygiene goodies.  The event begins at 10:00 a.m. at Theodent's corporate headquarters at the New Orleans Bioinnovation Center, 1441 Canal Street.

  • Most Popular StoriesMost Popular StoriesMore>>

  • Grambling State senior found dead in Lafayette park ditch

    Grambling State senior found dead in Lafayette park ditch

    Monday, April 14 2014 1:24 PM EDT2014-04-14 17:24:57 GMT
    GRAMBLING, La. (KNOE 8 News)— The Grambling State University community is in shock by the death of a senior criminal justice major.
    GRAMBLING, La. (KNOE 8 News)— The Grambling State University community is in shock by the death of a senior criminal justice major.
  • Body found at Tallulah motel

    Body found at Tallulah motel

    Monday, April 14 2014 5:18 PM EDT2014-04-14 21:18:24 GMT
    TALLULAH, La. (KNOE 8 News) - A body has been found outside a Tallulah motel.
    TALLULAH, La. (KNOE 8 News) - A body has been found outside a Tallulah Days Inn motel.
  • McAllister camp finally speaks

    McAllister camp finally speaks

    Tuesday, April 15 2014 4:20 PM EDT2014-04-15 20:20:37 GMT
    MONROE, La. (KNOE 8 News) - KNOE 8 News has received official word from Congressman Vance McAllister's office that he will return to Washington, D.C.
    MONROE, La. (KNOE 8 News) - KNOE 8 News has received official word from Congressman Vance McAllister's office that he will return to Washington, D.C.
  • Shelton dies of accidental drowning

    Shelton dies of accidental drowning

    Tuesday, April 15 2014 10:17 AM EDT2014-04-15 14:17:37 GMT
    LAFAYETTE, La. (KNOE 8 News/AP) - Lafayette authorities have ruled out foul play in the death of a 21-year-old woman whose body was found in Girard Park over the weekend.
    LAFAYETTE, La. (KNOE 8 News/AP) - Lafayette authorities have ruled out foul play in the death of a 21-year-old woman whose body was found in Girard Park over the weekend.
  • Thieves make off with mowers

    Thieves make off with mowers

    Tuesday, April 15 2014 6:55 PM EDT2014-04-15 22:55:57 GMT
    WINN PARISH, La. (KNOE 8 News) - The Winn Parish Sheriff's Office is asking for help locating the suspects who stole riding lawnmowers from a hardware store.
    WINN PARISH, La. (KNOE 8 News) - The Winn Parish Sheriff's Office is asking for help locating the suspects who stole riding lawnmowers from a hardware store.
  • Monroe’s hidden gem

    Monroe’s hidden gem

    Tuesday, April 15 2014 9:36 AM EDT2014-04-15 13:36:04 GMT
    MONROE, La. (KNOE 8 News) -Nolan Crane was given an exclusive tour of The Poolside Shop and shows us a rare piece of the city's history that has been hidden for several decades.
    MONROE, La. (KNOE 8 News) -Earlier this year Monroe businessman Michael Echols bought The Poolside Shop and the Southern Hardware Supply Company buildings in downtown Monroe. Nolan Crane was given an exclusive tour of the buildings. He shows us a rare piece of the city's history that has been hidden for several decades.
  • Community divided on charter school funding

    Community divided on charter school funding

    Tuesday, April 15 2014 11:20 PM EDT2014-04-16 03:20:17 GMT
    BASTROP, La. (KNOE 8 NEWS) - Residents in the Beekman Taxing District, located in Morehouse Parish, gathered to discuss a new proposed tax on the ballot for May.
    BASTROP, La. (KNOE 8 NEWS) - Residents in the Beekman Taxing District located in Morehouse Parish gathered to discuss a new proposed tax on the ballot for May.
  • Drivers could choose if they want REAL ID

    Drivers could choose if they want REAL ID

    Tuesday, April 15 2014 12:50 PM EDT2014-04-15 16:50:36 GMT
    BATON ROUGE, La. (KNOE 8 News/AP) - Louisiana driver's licenses could move in line with a federal identification law.
    BATON ROUGE, La. (KNOE 8 News/AP) - Louisiana driver's licenses could move in line with a federal identification law
Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KNOE. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.