Coke to start on-air campaign - KNOE 8 News; KNOE-TV; KNOE.com |

Coke to start on-air campaign

Posted: Updated:

NEW YORK, Ny., (KNOE 8 News) - The Coca-Cola company is taking to the airwaves for the first time to address a growing cloud over the industry: obesity.

The Atlanta-based company on Monday will begin airing a two-minute commercial during the highest-rated shows on CNN, Fox News and MSNBC in hopes of becoming a stronger voice in the intensifying debate over sodas and their impact on public health.

The ad lays out Coca-Cola's record of providing drinks with fewer calories over the years and notes that weight gain is the result of consuming too many calories of any kind - not just soda.

Coca-Cola says the campaign will kick off a variety of moves that help address obesity in the year ahead.

Powered by WorldNow
All content © Copyright 2000 - 2014 WorldNow and KNOE. All Rights Reserved.
For more information on this site, please read our Privacy Policy and Terms of Service.