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Cleveland marketing firm, Point to Point, sheds light on the shifts in the plumbing fixture industry and how to market to manufacturers, their dealers and consumers
Cleveland, OH (PRWEB) June 12, 2012
In its most recent white paper, An Industry in Flux: Plumbing Fixture Manufacturers, Their Dealers and Consumers, Point to Point provides insights into the world of plumbing fixture dealers. Some of the key issues the paper addresses are: why dealers are more likely to feature one manufacturer over another; what drives product recommendations; manufacturers weaknesses and the state of their business.
A changed industry landscape brought about by a drop in demand for plumbing fixtures during the recession led Point to Point to reexamine the triangular relationship between plumbing fixture manufacturers, their dealers and consumers. While the industry has recently began to stabilize and revenues are expected to grow over the next five years, there are some shifts from the last five years that are more permanent.
“In order for plumbing fixture manufacturers and dealers to stand out during this time of flux, they must understand the vulnerabilities of their audiences,” said Mark Goren, president of Point to Point. “That will strengthen their relationships in the distribution channel and in turn, help their perception with end users.”
With the white paper, An Industry in Flux: Plumbing Fixture Manufacturers, Their Dealers and Consumers, Point to Point provides insights from 20 in-depth interviews with plumbing fixture dealers across the United States.
To learn more about this plumbing fixture industry, download the Plumbing white paper, or contact Point to Point today at 216-364-0456.
Founded in 1982, Point to Point, Inc. is a marketing company with deep industry expertise that leverages technology and customer insights to exploit opportunities in the world of declining brand loyalty known as the Pinhole Economy®.
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